A final tip on website promotion
Don't be afraid to market yourself and your business "outrageously". Criticism and controversy often translate into free publicity and more lasting impressions. Marketing comically and creatively can also contribute to free "word of mouth" as well.
Regardless of the website promotion techniques you choose, be creative and never stop trying new things -- that's what will keep you ahead of the competition. Just remember these words from Samuel Goldwyn: "The harder I work, the luckier I get".
Yes, successful website promotion will require trial and error.
